Evan Roth Smith on Zohran Mamdani’s winning strategy

Slingshot founding partner Evan Roth Smith spoke with The New York Times’ Emma Fitzsimmons about how the Mamdani campaign focused not only on turnout but on persuasion.

Evan noted that Mr. Mamdani’s lead in the primary represented more than just an increase in new voters.

“Many candidates in New York and around the country run a promise of remaking the electorate,” he said. “Often that simply doesn’t bear fruit. I think the wisdom of the Mamdani campaign strategy was saying yes, we want to grow the tent, but they didn’t leave it at that. They also did the work of convincing the electorate that already existed.”

Read the full New York Times story here.