Alyssa Cass on the impact of celebrity presidential endorsements

Slingshot partner Alyssa Cass spoke to the New Yorker about why some big-name endorsements seem to make an impact when others do not.

“Alyssa Cass, the chief strategist for Blueprint, a Democratic public-opinion research firm, said that, particularly in the case of younger undecided voters, ‘someone who feels apolitical feels like a more trusted authority.’”

Read the New Yorker story here.

Illustration by João Fazenda